The Problem

Pharmaceutical brands are heavily regulated and are allowed little or no advertising. Nonetheless, these brands need to connect with their target audience and find a way to keep their brands top of minds for their target audience without necessarily advertising like the non-regulated brands.

Campaign Objectives

• Grow the Social Media Following
• Engage with the target audience
• Keep top of mind awareness

The Solution

With the Pharmaceutical regulations and the
objectives taken into consideration, we developed a month long “Drink Water Campaign” in which
participants were supposed to drink only water and avoid fizzy drinks and alcohol during the month to
increase their health chances.

The campaign was driven by a well-known medical influencer who shared medical tips daily through the brand page to enlighten them on the need to drink water.

Participants were encouraged to share images of themselves and their water bottle showing them drinking water and keeping tab on the quantity of water they drank during the day.

Campaign Period

1 month

Platforms

– Twitter

The Results:

Twitter Followers Gained

810

Tweet Impressions

267,000

Profile Visits

5, 972

Tweets

115 tweets were shared

Mentions

418

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