Author: Agbons Edith Igiewe

Author

  • Agbons Edith Igiewe is a strategic marketing professional with sub specialty in strategy, digital marketing and digital transformation. Passionate about leveraging technology to drive growth, Agbons focuses on helping organizations build resilient brands, optimize customer engagement, and unlock new opportunities in an evolving digital economy.

    She holds an MBA in Marketing and an MSc. in Management majoring in Emerging Technologies. Connect with her on Instagram, LinkedIn and Twitter: @agbonsigiewe

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Marketing
Insights

Beyond AI: How Emerging Tech Is Reshaping Marketing & Strategic Imperatives
  • November, 2025
  • 343
Beyond AI: How Emerging Tech Is Reshaping Marketing & Strategic Imperatives for Senior Marketing Leadership in Nigeria

As the digital revolution accelerates, the integration of emerging technologies into the marketing space is reshaping how brands compete, engage, and build value with customers across the globe. The conversation has shifted beyond AI to encompass a broader set of innovations: blockchain, nanotechnology, augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), the metaverse, 5G and quantum computing, among others. These advances are redefining customer experience, stakeholder trust, operational efficiency, and market differentiation
  • November, 2022
  • 343
5 Quick Steps to Building a Brand on Instagram

Your professional services firm is most on the path to failure or indefinite struggle without a marketing strategy.
  • November, 2022
  • 343
How Professional Services Firms Can Use Podcasts To Connect With Leads

Many professional services firms do not have a marketing department or team.

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