Lead Generation Tips For Professional Services Firms

I don’t know if they teach “Law Firm Marketing” in Law School, nor do I know if they teach “Marketing Engineering Services” in Engineering Faculties.

But one thing stands true, all Professional Services Firms need to be marketed.

Sadly, a lot of Professional Services Firms (Consulting Firms, Engineering Firms, Accounting Firms, Law Firms, Architectural Firms etc) do not invest in marketing.

They see marketing as the exclusive preserve of product brands and rely only on referrals to get #Clients.

Infact, Law Firms and Medical Services Firms (Hospitals, Laboratories, Eye Clinics etc) will argue that they are not allowed to advertise in Nigeria according to the regulatory rules in Nigeria.

Granted. This is true.

But advertising and marketing are two different things. One is a subset of the other, but that is a topic for another day. For now, let’s stick with the business of marketing

While referrals are a good way to generate new leads, they are largely unpredictable and as a business that needs to grow, you need predictable ways to generate leads for your Professional Services Firm.

Also, sticking with referrals alone restricts you to a certain circle of influence and sometimes a specific region.

It is also important to note that the buyer journey has changed drastically from what it was years ago. Today, an average buyer will jump online to checkout information and educate himself before he takes a buying decision so why not align your business with the new buyer journey?

If you manage a Professional Services brand and your firm falls within this category, watch this video to learn 3 marketing tips that can help you generate leads for your firm

Author

Agbons Igiewe

Agbons Igiewe is a Marketing Communications Professional with subs-pecialty in Digital Marketing and Brand Strategy. She is the General Manager of ZIZA DIGITAL, a Digital Marketing Agency that specializes in helping products brands and professional services firms grow their businesses using Inbound marketing techniques.

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